A road safety initiative has been launched by Powys County Council’s Road Safety Unit with the aim of helping motorcyclists to become safer riders.

Powys County Council received funding from the Welsh Government to start the campaign, which includes a number of safety courses and a ‘Crash Card’ scheme.

The first initiative is the ‘Ride On’ course which gives riders an introduction to advanced motorcycling and consists of a theory session and assessment, supported by a tutor.

‘Biker Down’ is another course being delivered as part of the programme in partnership with the Mid and West Wales Fire and Rescue Service. The three hour course covers topics such as collision scene management, emergency first aid, and the science of being seen. This programme is also being made available to a number of local motorcycling clubs.

The ‘Crash Card’ scheme, promoted by the campaign, encourages bikers to wear a card that sits in their helmet giving personal details that the emergency services can use in the event of a collision.

The scheme comes after four bikers died on Powys roads during 2015, while 27 were seriously injured.

Louise Westlake, a serious injury solicitor based in Thompsons Solicitors’ Cardiff office, said: “This scheme is a positive example of local bodies joining together to promote and educate people about road safety.

“Despite motorcyclists making up a small proportion of road users, they represent a relatively high percentage of deaths and serious injuries in the UK. Powys has a large network of roads, many of which have beautiful views, making it an attractive area for motorcyclists to come. Any initiative to help improve motorcyclists’ safety is welcome and, if successful, this is something that should be rolled out across the UK.”