aught drink driving according to a poll marking the 50th anniversary of drinking and driving campaigns.

The poll, conducted by road safety campaign Think!, revealed that 92% of the 2,000 people surveyed would be ashamed to be caught drink driving, and 91% believe that it is unacceptable. The poll also revealed that 88% of the public would think badly of someone who drinks and drives.

The results of the poll come in stark comparison to a survey carried out in 1979 which showed that nearly two thirds of young male drivers admitted to drinking and driving on a weekly basis.

Since Think! launched its first drinking and driving campaign in 1964, road deaths resulting from drinking and driving have fallen from 1,640 in 1967 to 230 in 2012.

A new controversial advertising campaign, which portrays the aftermath of a drink driving collision, has also been launched by Think!. Members of the emergency services at the scene of the collision sing along to the song ‘Celebration’ as the advert reveals the substantial fall in drink drive deaths over the past 50 years. However, the message then stresses that while numbers have fallen, one death as a result of drink driving is still one too many.

Serious injury solicitor and chair of RoadPeace North East, David Robinson said: “It is clear from the research by Think! that attitudes to drink driving have changed considerably over recent decades and it is very largely disapproved of by the public. That is a positive.

“Sadly, there are still a number of people who choose to drink and drive by doing so endanger their lives and those around them.

“It is no cause for celebration that last year alone, drink driving caused more than 200 deaths, and hundreds of serious injuries. That is countless friends and families lives devastated.

“There are no laurels to rest on until there are no deaths from drink driving and that means it must continue to be effectively policed, not least in the build up to Christmas so as to ensure that the number of road safety deaths continues to fall and we put an end to the devastation caused.”